While many of us have witnessed the benefit of Housing First in our communities, others with decision making authority may not understand it. Often our work depends on packaging convincing arguments to compel different stakeholders to support or fund our projects. The constant undercurrent of that action is influenced by personal life experience that creates subconscious bias and adversely impacts support of our work. What is the great neutralizer to subconscious bias? Building empathy! Come hear about promoting equity, rebutting criminalization, and building political will.